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02.07.2018 W&H joins CEFLEX

Windmöller & Hölscher, Lengerich, Germany, has become a member of CEFLEX, a collaboration project between European companies that represent the entire flexible packaging value chain. The initiative looks at the total life cycle of flexible packaging from production, consumption and collection to waste management and secondary raw materials. An important goal is to develop guidelines for flexible packaging that are recognised throughout Europe by 2020. Other working groups deal with new technologies, infrastructure and business models as well as end markets for recycled material.

Transforming flexible packaging into a closed material system will represent a major challenge for the flexible packaging industry in the future, explained W&H CEO Dr Jürgen Vutz: “CEFLEX is an important step towards combining expertise in this area and working together to find circular economy solutions for flexible packaging”, he said.

In addition to Windmöller & Hölscher, more than 70 other companies and organisations are involved in the CEFLEX project, ranging from raw material suppliers to packaging processors and brand owners. These stakeholders are all prominent players in the flexible packaging value chain.


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