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25.01.2021 Virtual interaction: the next best option

Spiroflow, Clitheroe, UK, during the early days of the pandemic initiated virtual equipment demonstrations for prospective customers via either Teams or Zoom platforms, utilising its test bay facilities for this purpose.

More recently the company has expanded its virtual interaction to include full factory tours, engineering processes, SAM (Spiroflow Active Monitoring) demonstrations, comprehensive factory acceptance tests and pre-delivery inspections for customers to attend, albeit virtually. For free of charge testing and material trials offered by Spiroflow, customers can either witness the proceedings live online, via a recorded live link, or a video and test report can be forwarded in their absence. Additionally, the company’s service engineers and electrical software engineers have the capability to remotely commission delivered equipment, which they have been doing successfully for over 12 months.

“Clearly the preference of course is to have customers visit us here at Spiroflow and see their equipment in person,” said managing director James Podevyn. “However, given the restrictions created by the pandemic, we have found that online and virtual demonstrations work really well.

“Through real-time streaming video technology, we can give an engaging showcase of our equipment, or deliver full blown factory tours. For example, I have recently given a virtual factory insight to our new sales representative in Egypt. I am happy to do this for anyone, in any time-zone, anywhere in the world.”

Spiroflow’s regional sales managers have also benefitted from virtual engagement tools, by actively offering consultative online forums to both customers and prospects.

“Our general process knowledge is vast,” added Podevyn. “For us to develop an understanding for an application, we need to be able to discuss both upstream and downstream. As such, we are usually able to offer guidance on all forms of material handling automation.”

A virtual demo being conducted at Spiroflow’s test bay facility

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